Google has a great overview in setting-up goals using Google Analytics (GA). A key point to keep in mind is that you should have a clear idea of your web site’s goals. Here’s an example from the article:
| Business Objective | Visitor Action | Success Measure |
| Generate Leads | Complete Contact Form | form_submitted.html |
| Drive Loyalty | Sign up for Newsletter | subscription_confirmed.html |
| Drive Revenue | Complete a Purchase | thankyou.html |
| Raise Awareness | Whitepaper Download | download_redirect.html |