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	<title>Frank Villa-Abrille &#187; Conversions</title>
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		<title>Setting up goals in Google Analytics</title>
		<link>http://protopl.us/2009/07/24/setting-up-goals-in-google-analytics/</link>
		<comments>http://protopl.us/2009/07/24/setting-up-goals-in-google-analytics/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:53:52 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Funnels]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Google]]></category>

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		<description><![CDATA[Google has a great overview in setting-up goals using Google Analytics (GA). A key point to keep in mind is that you should have a clear idea of your web site&#8217;s goals. Here&#8217;s an example from the article:



Business Objective
Visitor Action
Success Measure


Generate Leads
Complete Contact Form
form_submitted.html


Drive Loyalty
Sign up for Newsletter
subscription_confirmed.html


Drive Revenue
Complete a Purchase
thankyou.html


Raise Awareness
Whitepaper Download
download_redirect.html




Four steps in [...]]]></description>
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