Analytics

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Associated Press

NEW YORK— Google has lifted the lid on a new version of its search engine, allowing users to look at the results it will generate.

The new engine, available at a separate address, looks the same as the current one but ranks results differently, which could affect businesses who rely on Google results to drive traffic.

In a blog posting late Monday, Google Inc. says the new engine, code-named “Caffeine,” will be faster, more accurate and more comprehensive.

The public testing of the new engine comes two weeks after Microsoft Corp. struck a deal to replace Yahoo Inc.’s search engine, with its own Google competitor, called Bing. Yahoo Search and Bing are the second and third most popular engines after Google.

Check out the difference in Speed

Google search engine today
121,000 results in 0.29 seconds

Google results, Aug 11, 2009

Google ‘Caffeine’ in beta
245,000 results in 0.10 seconds

Google Caffeine results, Aug. 11, 2009

That’s almost 3x faster with 2x the number of results!

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Google Analytics on Twitter

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

http://twitter.com/googleanalytics

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Two free tools that anyone can use while setting up Google Analytics for your site. The tools below are pretty basic but are applicable to anyone tracking a campaign with an Analytics account.

  1. URL Builder
  2. SiteScan

Source: http://analytics.blogspot.com/2009/06/back-to-basics-free-google-analytics.html

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Google has a great overview in setting-up goals using Google Analytics (GA). A key point to keep in mind is that you should have a clear idea of your web site’s goals. Here’s an example from the article:

Business Objective Visitor Action Success Measure
Generate Leads Complete Contact Form form_submitted.html
Drive Loyalty Sign up for Newsletter subscription_confirmed.html
Drive Revenue Complete a Purchase thankyou.html
Raise Awareness Whitepaper Download download_redirect.html

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