Southwest Airlines


Southwest is the United States’ most successful low fare, high frequency, point-to-point carrier. Southwest operates more than 3,400 flights a day coast-to-coast, making it the largest U.S. carrier based on domestic passengers carried as of June 5, 2011. In May 2011, the airline acquired Orlando-based AirTran Airways, with full integration of the carriers expected to be complete by 2015.

Southwest Airlines Marketing Group

JSP, XHTML, CSS, JavaScript, jQuery


  • Led the front-end development for the and AirTran integration projects
  • Developed in JSP, HTML, CSS, JavaScript and jQuery library
  • Established and ensured that UI standards are followed and instilled
  • Implemented Omniture SiteCatalyst for web analytics and test and target (A/B testing)
  • Liaised with Marketing, providing guidance, ensuring that a positive user experience is maintained throughout the site.

I also developed the new Home Page design/layout (XHTML and JSP development, integration with the web application). Additionally, I led the redesign effort to harmonize the boarding documents printed from the, which included the Boarding, Security and Held Boarding Pass documents.

Portfolio Details

CLIENT : Southwest Airlines

DATE : 2010

TAGS : E-commerce