Frank Villa-Abrille

E-commerce Presentation Layer Director

13+ years managing teams; architecting and delivering interactive and user experience projects. Leading scalable presentation layer architecture, front-end development and user interface integration, client-facing consultant between creative, user experience and technology teams. Executive-level collaboration, engaged in multiple roles: architect, project manager and business analyst. Lead projects and management initiatives.

6+ years web analytics implementation, data reporting, analysis and insight. Experience with Adobe Omniture SiteCatalyst, Dashboards, ReportBuilder, and Google Analytics. Mentor and consult clients on analytics implementation, reporting and analysis.


Presentation layer architecture, front-end development and design, web analytics, business analysis, user experience, research and usability; problem-solving, process improvement; leading, mentoring and managing teams.


User Experience and Process
Agile, Business Analysis, User experience (UX), User-centered design (UCD), Scenario-based design, Persona development, Usability testing, User research, Customer experience, Client management, User interface and Interaction design and development
Web Analytics
Adobe Omniture SiteCatalyst, Report Builder, Test & Target, Google Analytics
HTML5, XHTML, AJAX, JavaScript, jQuery, CSS3, CSS, Angular, C#, JSP, PHP, SQL, XML
Open Source
Apache, Tomcat, PHP, MySQL, Drupal, Joomla, Magento, WordPress
Aptana, Eclipse, IntelliJ, Sublime, Adobe CS Suite, Notepad++, Source Control (Subversion, Git), Visual Studio, Visio, Balsamiq


University of North Texas
Graduate Program
The University of Texas at Dallas – School of Management
B.S., Business Administration, Management Information Systems