Setting up goals in Google Analytics

July 24, 2009 in Google Analytics | No comments

Google has a great overview in setting-up goals using Google Analytics (GA). A key point to keep in mind is that you should have a clear idea of your web site’s goals. Here’s an example from the article:

Business Objective Visitor Action Success Measure
Generate Leads Complete Contact Form form_submitted.html
Drive Loyalty Sign up for Newsletter subscription_confirmed.html
Drive Revenue Complete a Purchase thankyou.html
Raise Awareness Whitepaper Download download_redirect.html



Four steps in setting-up a goal and funnel:

  1. Define your goal funnel
  2. Configure goal settings for each profile
  3. Define your goal funnel
  4. Wait a few days and analyze your goal performance

GA provides an immediate feedback on how well you’re achieving your site goals. If there’s room for improvement, Consider looking into A/B testing from Google Web Optimizer as well.

Source: http://analytics.blogspot.com/2009/05/how-to-setup-goals-in-google-analytics.html

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