July 2009

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Jeremy Keith and Brad Colbow explain the difference between the two markup languages in simple terms.

XHTML 2

Contrary to some beliefs, XHTML 2 does not have anything to do with XHTML 1.0 or XHTML 1.1. XHTML 1.0 is simply a reformulation of HTML 4 with XML syntax.

  • lowercase tags and attribute names
  • quoted attribute values
  • mandatory closing tags for p and li elements
  • a slash (terminator) at the end of standalone elements such as img, br and meta

XHTML 1.1 is the same reforumulation but requires that documents be served with an XML mime-type.

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jQuery on Twitter

jQuery is a fast and concise JavaScript Library that simplifies HTML document traversing, event handling, animating, and Ajax interactions for rapid web development. jQuery is designed to change the way that you write JavaScript.

http://twitter.com/jquery

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Google Analytics on Twitter

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

http://twitter.com/googleanalytics

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Two free tools that anyone can use while setting up Google Analytics for your site. The tools below are pretty basic but are applicable to anyone tracking a campaign with an Analytics account.

  1. URL Builder
  2. SiteScan

Source: http://analytics.blogspot.com/2009/06/back-to-basics-free-google-analytics.html

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Google has a great overview in setting-up goals using Google Analytics (GA). A key point to keep in mind is that you should have a clear idea of your web site’s goals. Here’s an example from the article:

Business Objective Visitor Action Success Measure
Generate Leads Complete Contact Form form_submitted.html
Drive Loyalty Sign up for Newsletter subscription_confirmed.html
Drive Revenue Complete a Purchase thankyou.html
Raise Awareness Whitepaper Download download_redirect.html

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